https://i1.wp.com/iconandco.co.uk/wp-content/uploads/2014/03/display-tree-props.jpg?fit=1032%2C706 706 1032 Jason Stott http://iconandco.co.uk/wp-content/uploads/2011/04/ICON+CO-logo-RGB-680x131.jpg Jason Stott2016-01-15 17:31:412016-02-12 13:31:18Trees - The Perennials of Retail Display
Large Display Tree Props – Retail Display or Theatrical Prop!
I was going to start by saying that trees & spring kind of go together; I have a small pear tree in my own back garden (such are the bucolic charms of Grangetown in Cardiff) &, at this time of year, I find myself increasingly checking on its progress for signs of buds; for any sign that the gloom of winter is beginning to recede. Indeed; hopes hanging on the branches like, er, so much merchandise…
Of course the enduring symbol of Christmas, for the faithful or otherwise, is the evergreen, so immediately we can see that no one part of the calendar has any great claim to the tree as being its own. Hence the tree’s ubiquity in shop display; it truly is the denim jeans of visual merchandising!
Icon & Co have been creating tree themed & large display tree props for both retail & theatrical clients (& all that exists in between those two poles) for much of the company’s 20+ year existence & there has been much variety in style. Most recently, & proof that the popularity of this timeless & versatile mainstay of product presentation shows no sign of abating, we’ve had much interest in our ‘off-the-shelf’ display tree solutions, as well as in customised versions more closely fulfilling the diverse design intentions of our varied customers.
Below are a small selection of trees & ‘tree-based display solutions’ (now there’s a jaunty promotional phrase for the side of the van) that begin to show some of the variety of display prop, & which will hopefully serve as demonstration that this natural & organic form can still be exciting, unpredictable, & visually powerful: